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As you've probably realised I'm a bit evangelical about the digital economy in general and SFM in particular.

I'm a man with a few passions and I'm very fussy about the quality of brands associated with anything I'm passionate about. I simply will not use or promote rubbish.

My 2 big ones outside of my online businesses are Music and photography and in fact I've managed to incorporate both in my online work.

With photography my brands are Canon for cameras and lenses. Manfrotto for tripods and photoshop for editing.

With guitars it's Gibson and Fender and Marshall amps and for effects and recording it's Shure miss, Roland recording gear and Line6 effects.

For computers I'm a Mac guy through and through.

I drive a BMW - an old but immaculate Z3 2 seater.

All of these brands do what they say on the tin and have proved it for many years.

I've pursued all of the above for a long time. I've tried lots of other brands but have settled on the ones I've mentioned because they have proved themselves time and time again. They have helped me get better at what I use them for.

I'm telling you this because I want to make it clear that I have high standards and feel that I am a good judge of quality. That extends to the brands I choose to work with online.

When it comes to online business opportunities I have tried and tested quite a few before settling on SFM and DEA for my education and my primary business.

I've done the franchises, I've done the programmes and schemes and they have all fallen short. I've made money with some and lost money with others. None have proven themselves capable of providing a sustainable income.

And that is the key. Relying on one business is short sighted. Programmes, schemes and franchises come and go. You do not want ll your eggs in any of those baskets. 

The SFM approach and ethos is to create independent digital entrepreneurs who have the skills to prosper in the digital economy - not just SFM affiliates. Staurt and Jay are on record as saying that their exit strategy from SFM and DEA is death! 

Having met them I believe them but even so - it doesn't really matter. As an affiliate business I put them up there with all of my favourite brands but we never know whats going to happen 10 or 20 years down the line.

We can though be pretty sure that we will still be be buying and selling goods and services online. In fact we are just at the tip of the iceberg with that now. 

So if you invest the time now to learn how to find and research good products and how to build an online business around them with advanced marketing tools and strategies you are set for life. Like Stu and Jay and many of their students and affiliates. 

Beyond that you'll be able to do it from anywhere with only a laptop and a broadband connection. 

Now that is a brand ! 

All The best !

Dave 

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