Today I wanted to share a real example of how online marketing can seriously boost an offline business.

As I've mentioned before my partner Mo is a driving instructor. She was lucky in that she works with a friend so they have no heavy franchise fees to pay. We bought her car for cash as well so again no monthly loan payments to worry about.

That said, there annual fees to be paid as an instructor and of course the car needs to be serviced, insured, mot'd, kept fuelled and at times repaired.

Getting new pupils took some time. It's extremely competitive  - just look at how many instructors you see every day. You start with word of mouth, adverts in local papers etc and gradually the reputation starts to build.

You get referrals from satisfied customers, if you have a catchy name people take your number when they see the car. It's a long process.

You can read my full post on the digital marketing strategy I used to quickly get her more work than she can handle. I worked long hours so that she could build her business and digital marketing has allowed us to grow that business so that it can help support us while I build my online businesses. 

                                           <<<<< Read the blog Post here >>>>>

Suffice to say everything I use in this strategy I learned from SFM training. I do have some previous experience with video etc but even if you have don't it's all covered in detail in easy steps. 

I hope you find the post useful if you are looking to learn how to use digital marketing to boost an ongoing business or if you really want to get out of one and start an online business. 

Our aim is to actually allow Mo to quit being a driving instructor - it's a hard life - and for us to relocate. Digital marketing is without doubt the best way for us to realise our dreams and goals and with SFM we have everything we need.  

Cheers ! 

Dave 

P.S - Don't forget you can Hangout with a group of real, live people who are using the SFM platform to create our digital lifestyles every Tuesday at 7pm GMT. You can tune in by following this link <<Success by Hangout>>

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