Facebook Marketing Overview
First of all i'd like to briefly explain how the SFM training works. The initial modules provide you
with instructions and video training from Stu on setting your business system to integrate with all the marketing materials you are provided with.
You work with a business coach to make sure you are following everything properly before you can move on to the next module.
After you're all set up the modules then progress to cover in detail the various types
of marketing you can do.
Facebook marketing is just one method but as it's generating incredible results and is an amazing advertising platform, I just wanted to give you an overview.
Probably the biggest advantage of marketing on Facebook is the incredible ability it provides to target your messages to the right people - whether you choose to promote the
high-commission SFM platform as an affiliate or anything else you choose to base your online business around.
If you have a Facebook account you will know that when you set up the account you are asked to input a lot of information about, your interests, passions, activities and lots more.
When you are a marketer this information is like gold dust. If you
came to be a subscriber via one of my Facebook Ads it's because you are the type of person that I want to work with based on the information your account provides.
Don't get me wrong - Facebook doesn't provide anyone with your personal details as such - just generic info that you have given them. For example:
This business and training platform is aimed at
people who are genuinely interested in improving or changing their lives for the better. It suits people who are prepared to work hard to build a business and can see that that will involve learning new skills and leveraging systems, expertise and knowledge.
I might therefore create an advert (either as a blog post, a right column advert or a newsfeed advert) that is shown to people who are interested in - self employment,
personal development, and possibly who read books by people like Robert Kiyosaki, Jim Rohn, Napoleon Hill or Timothy Ferriss.
Because from many years experience in the industry SFM know that those people are serious about business.
Those are just a few of the possible areas that Facebook holds information on - because you gave them that
info.
Obviously there is a lot more to it than that but you get the basic idea?
If you were promoting dog grooming products say, you would be looking for a whole different range of interests, but the process is the same - Find the right people who are looking for what you promote - connect with them - give them what they want/need. Provide them with
value.
As an SFM member or Affiliate you get regular masterclasses on Facebook advertising from world class marketers who work with SFM and have created multiple 6 Figure businesses using Facebook advertising alone.
They give you the tricks of the trade that help make your adverts on Facebook targeting ultra specific, cost effective and results
driven.
You'll get training on the best words to use, the best images to use, how to make little adjustments as you test your ideas so that you are getting the best results for your money.
So that's a snapshot of Facebook advertising - just one facet of digital marketing. Obviously this is a paid strategy and without the right training can be expensive.
Whether or not it's for you will depend on your preferences, budget and whether you enjoy social media.
Tomorrow we will look at one of the free marketing methods - blogging. I'm a prolific blogger because I love writing. Again the SFM training covers blogging in huge detail as well as providing you with 2 blogging platforms.
I hope you found this useful - look
out for tomorrow's mail !
Cheers!
Dave
P.S - Don't forget you can Hangout with a group of real, live people who are using the SFM platform to create our digital lifestyles every Tuesday at 7pm GMT. Just
use this link to tune in!
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Skype: winedayuk
Phone: (+44)07812
670333
