Hi 

 

Something you hear time and time again from successful people is that their epiphany - their breakthrough - came when they changed one thing…..

 

They stopped chasing money and started serving people 

 

People stopped just being numbers, leads and sales 

 

And started being real people who they could help by sharing knowledge, products and services that could actually solve their problems - even if there was nothing in it for them 

 

I got a perfect example of this this on Sunday morning when I checked my email  

 

Someone had commented on one of my videos 

 

“This video saved my life!” 

 

What was the video? 

 

Its a little tutorial I put together a couple of years ago that show you how to stop a really annoying little pop up that plagues Apple Mac users. 

 

Watch it here if you use Macs and get the hated “You must install a JDK” pop up and its driving you mad.

 

To date this video has had nearly 8k views and 152 comments - most of them similar (though not as dramatic as Sunday’s!)

 

What do I get for this? Nothing, aside from a warm feeling.

 

But Youtube and Google love to see lots of interaction on videos and Youtube channels so it does something to help my channel and some of those people look at my other videos 

 

I had no intention whatsoever to make money from this video. As I say there is a knock on effect but at the time I just wanted to share something that had helped me and which I knew would be useful to loads of other people. 

 

That - if I do say so myself - is the essence of good internet marketing in the digital world.

 

We don’t want to come across as all salesy, pushing our products on people or trying to persuade them to buy

 

We just tell it like it is 

 

Its the approach I take with every product I promote online whether that be SFM (who I learned this from) or any of the tolls I use 

 

I’ve bought them all myself after all so I’m just sharing an inside view. 

 

Bests

 

 

Dave