I had to smile a little when I heard the new Google update is called BERT 

 

It just sounds a bit more sort of homey than previous updates like PENGUIN and the infamous PANDA of years gone buy 

 

But here’s why that’s appropriate in my humble opinion.

 

PANDA was possibly Google’s first big attempt to clean up the internet. 

 

It did a pretty good job of shutting down loads of scammy websites, dodgy advertising and rubbish content 

 

Sadly it also took out more than a few businesses that were squeaky clean too. But thats how algorithms work - its a broad brush sort of thing

 

Good businesses were able to adapt, make some changes and get back on track

 

Penguin, loosely speaking was along the same the lines but focussed more on quality content 

 

BERT - it seems is also intent on improving what you get when you search for something on Google.

 

So we can see a trend which can only be good 

 

Google wants anyone using it to be presented with good content, safe and honest advertising for good products and services that do what they say on the tin

 

SFM members are taught these basic principles from day one 

 

And as SFM’s team works closely with Google to make sure all the i’s are dotted and t’s are crossed, their members can confidently build websites, and create content and ads 

 

With nothing to fear from Penguins, Panda’s or BERT 😀

 

The only people who think this is a bad thing are the internet bad guys - and their days are numbered 

 

 

 

Cheers!

 

 

Dave