As you might remember me saying, I’m hosting a workshop on free video marketing this Thursday at 6pm GMT for SFM members. 

I’m looking forward to it and hopefully some of you will be joining us. 

I have some slides set up for the workshop and one of them shows various stats about Youtube.

They are pretty incredible numbers but in some ways (as I’ll explain on Thursday) aren’t really the point. 

The real power of video and in particular self-created videos on Youtube is their ability to help people solve problems. 

I use Google and Youtube for this myself constantly - basically the knowledge they contain is genuinely awe inspiring. 

There is no need these days for anyone to be ignorant about anything! We can access this vast knowledge base from anywhere, in seconds 24/7/365.

Here’s a tiny example: 

Yesterday my old Z3 roadster’s car alarm started going off randomly. 

No matter what I did (including disconnecting the battery) stopped it from happening. 

So I typed the problem into google on my Iphone as I stood beside the car. Within a minute I had found a Youtube video showing the exact problem and how to fix it. 

A minute later - problem solved!  (waterlogged part in the boot - a common problem aparently)

Next I found a replacement part on Ebay and ordered it.

Now this is small potatoes, although priceless for me at the time 

But people go to Google and Youtube looking for help, advice, solutions to problems, reviews and countless other things every day.

And they are generally looking to receive it from people they can relate to - not faceless corporations.

People like you and me…

It just so happens that of the 30 million people who visit Youtube everyday a lot of them are looking for ways to survive - and hopefully thrive in the new digital (internet) economy.

So it’s a VERY good place to be as an SFM and DEA affiliate. 

Learn more on the workshop 

If you are not yet an SFM member it might be a good time to apply  -   -  HERE 

Cheers!