You could say that Keywords - the phrases that are typed into search engines - are amongst the most important parts of internet marketing. 

The biggest search engines use Keywords to identify what people are looking for and to match them to the most relevant results. 

Keywords can be short (short tail) or long (long tail) 

As an internet business owner its very important to understand which keywords to target for your particular products and services.

I recorded a video tutorial on this subject yesterday - CLICK HERE to see it.

Hopefully it will give you some insights into the whole business of keyword strategy and how it impacts your ranking and therefore results. 

And how the most used keywords are not actually the best ones to target...

Enjoy! 

Cheers