Over the weekend I caught up on some video recordings from the DEA Gold partner event held in Las Vegas back in October.
I
couldn’t go myself this time as I was moving home on the same day - no way I’ll miss it next year though!
I’ll be putting together a video to give a flavour of it soon but meantime just wanted to share some of what was delivered over the 2 days by Stuart, Jay and some internet marketing industry superstar surprise guests.
In his opening presentation Stuart talked about insights. He was talking from a marketing point of view - specifically about insights into the kind of problems people face for which learning a new skill/starting a home business could be an answer.
He did this as an exercise and several of the audience shared there ideas about - situations/problems people face - how they might
try to solve them and then why SFM/DEA might be a vehicle to get them to where they want to be.
A couple of examples:
1. A family has disabled children.
This means that one parent needs to be a full
time carer and the other has to earn the money. The result being that both are constantly stressed and the children suffer. Money is tight.
The solution, in traditional thinking would be for the worker to work more - that just compounds the problem.
In this example, one or both parents learning new skills that
enabled them to earn money from home would solve a lot of their problems.
2. An ambitious, motivated young corporate executive who is already earning a six figure salary.
Trouble is it’s taking them 70, 80 or 90 hours per week to do it. To earn more would involve taking
on MORE responsibility and working MORE hours.
Plus of course to thrive in the corporate world often involves putting on a persona - miming the qualities it takes to get ahead in that world.
These are two very different examples but in both an internet business in today’s world is the
answer.
For the families with kids or relatives that need extra care it can provide more money and much more time
For stressed out executives or traditional business owners it can offer earnings that can be scaled to wherever they want but in a way that takes a
fraction of the time.
There were several other situations covered in this section of the Gold event - all very different.
The common thread was that many people are trapped in situations mainly because they don’t know there is an alternative.
Over the next few days I’ll share some more insights from the Vegas Gold seminar with you so look out for these emails - even if you are busy with the “Big day” preparations.
Cheers
