As I mentioned yesterday - we were promised some seriously big news about SFM and DEA in last night's founders call. 

We were not disappointed! 

The news was the announcement of the DEA's new General manager - Eero Tunkelo.

He's one smart cookie - here's a snippet from the press release 

"Eero is the company’s first general manager and he brings over 20 years of professional experience, including working with companies like Nokia. He has built, managed and held executive positions in over 10 companies. Eero will assume the role of general manager immediately and will oversee the day-to-day operations of the management team and develop and implement the long-term strategic goals of DEA/SFM. He holds an MBA in Sustainable Business, M.A. in Educational Innovation, B.A. in Science of Creative Intelligence and a B.S. in Technical Mathematics."

Eero actually joined DEA as a black member some time ago and has made some suggestions to Jay and Stu about how they can take the company and its affiliates into the stratosphere over the next 10 years. 

What you are hearing about in my emails is a company and a business opportunity that has huge goals and is going to be around for a long time. 

We are seriously talking household name - Apple, IBM, Microsoft, that's the goal! 

When you look at how things worked out for the people that got into those companies at or near the start, I hope you can see the potential for you here?